I grew up in Barcelona listening to The Smiths, Joy Division, The Pixies, amongst many others, developing a great interest for british and american independent films while I was both studyng Philosophy at university at night, and working as a press photographer during the day. On the weekends you could find me in my twenties working as a Dj in clubs at night, or in international music festivals such as Sonar or FIB. Gradually though, professional fashion and advertisement photography took almost all the energy and space it needed to become the major part of me. I really enjoyed myself taking pictures, as I always do in any activity I involve myself into, until ten years ago when I started shooting TV commercials. That was that. I mostly work in Spain, Italy, Holland and USA but my intentions are to keep growing in other international markets. Since then I has directed commercials for clients like BMW, VW, Mercedes, McDonald´s, Fiat, Smart, Citroën, Peugeot, GNF, Audi, Burguer King, San Miguel, Pepsi, Seat, Fomento, Lays, Voll Damm, Moviestar, Vodafone, Toyota, Pond´s and others.
I have won several awards at Festival of San Sebastian, Fiap and some of my pieces have been the the shortlist of Cannes.
A non negotiable dream of mine since the early 90’s growing up in Barcelona is to be able tho shoot a feature film like the european and american independent films I still admire and that I intend, in a modest way, to reflect in my work. Presently I find myself working on a feature film script with a spanish production company in Spain that we are going to start shooting next year.